Importance of Logo Design in the Corporate world

In the corporate world, the image of the company or the individual holds a lot of importance as the image helps all stakeholders to build up a perception about the products or the company as a whole, which may be entirely different from the real picture. Business owners usually face a lot of difficulty communicating to their consumers how their products are different from the competition and this is where the image of the company plays an important role. One of the ways to create an image of the company is through the use of logos. With time, this way of creating an image has become so important that now; every branded product or service has a unique logo to represent it. As there are numerous logos for products or companies, it is very important that each logo should have an attached meaning which provides a subconscious message to the consumer about the company or the products when he/she sees the logo. In order for a logo to be unique and meaningful, it must possess the following features:

• Integrity: A logo must represent loyalty, honesty, determination and dependability of the company and the product.
• Value: A logo should be designed such that it shows some value so that the customer can perceive that he/she is receiving some value for money.
• Leadership: A logo must display the influence of the company that it is superior to the competition.
• Innovation: A logo must represent the company as being creative and its ability to meet the demand of the consumers.

An entrepreneur who is looking for a logo for his company must first assess the elements he must use to present the image of the company in the market. If he is aware of the elements, a logo designer can create a logo for him which sends a subliminal message about the company’s image which easily records into the subliminal minds of the consumers.

3 Simple Rules for a Good Logo Design

With the advent of many logo design companies logo design companies and free lance logo designers, logo designing has become a famous profession and with its extensive use in all types of businesses, the demand for logo designers has increased vastly. Whether it is for a company, or just for a hobbyist who likes designing logos, there are certain rules of the logo designing game. Following are certain rules which the designers must follow at any level of experience he/she is at:

1.       Keep the design simple:

Designers spend a lot of time in trying to make their logos as sophisticated as possible and they end up making a mess out of the logo. The key to a unique and attractive logo is to keep it as simple as possible and yet attractive. The aim of a good logo is to get registered into the minds of the people so that they can recall the brand or the company when they come across the logo, physically or just mentally. Professional logo designers spend half the time in just creating and simplifying the logo concept while the other half is spent of creating and then revising the final logo.  Clever logos, such as Microsoft or Google have nothing but text written in different fonts and styles, but the clever use of typeface has made them unique and easily identifiable.

2.       Use proper colors:

Colors play an important role in your logo. Colors must be used according to the attributed industry colors such as green for gardening logos. Before deciding on which colors to use for the logo, ensure that the same colors would be used for your business cards, website etc, therefore, give extra importance to the colors you use for your logo.

3.       Design a flexible logo.

Flexibility, in relation to logo designing, means that the logo you design should look good in both colored and black and white versions. Moreover, the logo you design should be salable so that it looks good in all sizes, whether it be on a small business card or a giant screen.

In conclusion, your logo design tell your customers who you are, so give them the right message and this could be achieved by following the three simple rules mentioned above.

Importance of a Professionally Designed Logo for Businesses

Business owners or executives may be experts in managing the activities of the business but knowledge about the logo design of a company and its value is an entirely different thing about which, even the best managers do not have enough knowledge and understanding. This is why, large companies, who truly realize the value of a logo and the long term effect of the logo on the company, pay hefty amount of money to professional designers to get a logo made. But then again, there are those companies as well who do not bother to take care about the business logo for their organization. They do not know the intricacies of the logo designing business and are even satisfied with a funny picture and the company name written in bold as a logo.

For serious business owners who really give importance to all the aspects of their company’s reputation, it is always advisable to get a logo designed by a professional logo design company. You will just be amazed by the vast knowledge they have about logo design and the value of a good corporate logo. A professional logo design companies gives a deal of importance to gathering knowledge about the company, its products, its mission and vision and the long term goals of the company. Once all this information is gathered, the think tank of the logo design company input its intelligence and experience in coming up with the ideas for the logo design.

At times, it is also seen that even if the design of a product is not good, the company logo alone helps promote the sale of that product. A professionally designed logo ensures that it is simple and at the same time describes all about the company. A professional and creative logo doesn't come up using any fancy programs which are easily available in the market, rather, it is the creative mind of the designer who creates a professional and custom logo design.

Always keep in mind that a professional logo cannot be made using programs or software, if this would have been the case, then advertising and designing agencies would not have hired professional designers at handsome salaries if they didn’t know their job. If you enter a superstore and just observe the shoppers for a while, you will see that most shoppers would reach out for products easily which have an attractive logo design, catching the eye of the customers from a distance. This little observation is a proof of a professionally designed custom logo which is visible to the client even from a distance and which easily registers into the minds of the customers. The companies making such products are that that truly realize the importance of a good logo design and that is why they spend time and money in designing the logo. The customer would buy their product even if similar products of a better quality are available in the market.

This is not done and shall never produce a professional logo. If it could, then do the leading advertising and designing agencies employ artists and designers who do not know their job? They spend so much time in designing a corporate logo design using simple tools like paint, brushes, pens and pencils. Many of these artists and designers have created a number of successful corporate logo designs. Designs that have launched many important products! To know the true value of a proper and renowned corporate logo design, just visit a superstore and wait there for some time observing the shoppers. Quite a few of them keep on moving around hunting for specific products and suddenly they can find out the product they need from a distance.